AFSAgency

Architecture + Interior Design

Boutique Consultancy

Corporate

Hotel Jumeirah VIP SPA

As Jumeirah Group has joined GTLand Group operational business with a new hotel venture at the Winter Mall, the client scope called for a proper integration of the hospitality brand image into the overal ongoing design. The VIP roof top pool was one of the Jumeirah focal point to upgrade its luxury hospitality image.

The initial concept based its genesis on the simplicity of a harmonious rhythm which defines the entire roof plot, from the garden to the VIP poll structure itself. Such design allows the natural daylight to create a beautiful shadow effect constanly changing during the daytime.